Tuesday, 13 June 2017

#TOOCOOLTUESDAY: HAMMER CINEMA PROMOTION FROM JAPAN!


#TOOCOOLTUESDAY: This week we bring you, some excellent examples of cinema promotion for several Peter Cushing #HAMMERFILMS in Japan from the 1960's and 70's. Personally, I LOVE poster art from any countries, other than the main drag of the USA and UK market. Often the outer territories would be given basic press kits, that the press offices would customise, to suit their culture and audiences tastes. This often meant using rip and tear collages, sometimes including using images and artwork from films, that were not part of the official promotion campaign. This more often than not, resulted in some very exciting and resourceful posters.


AT THE TOP, we have a hand-bill for Hammer films 1969, 'Frankenstein Must Be Destroyed'. Look carefully at the images, and maybe you can spot at least three examples of the artists adding some extra effects to the official press kit photographs. One image addition, from another completely unconnected Hammer film! 'Frankenstein Must Be Destroyed' was released in Japan with another Warner Brothers - Seven-Arts release, 'Valley of the Gwangi', making an interesting night at the cinema! 'Destroyed', the last Frankenstein Hammer film theatrically released in Japan, and audiences would have to wait until both 'Horror of Frankenstein' (1970) and 'Frankenstein and the Monster from Hell'  were released on domestic video cassettes, to see how the Hammer / Frankenstein / Cushing saga ended.


MUCH OF THE ASIAN CINEMA  artwork often came about because of the lack of materials, sent on by the distributors. Press kits more often than not were, incomplete and certainly in English language. Necessity being the mother of invention, cinema circuits in Japan set about making their own promotional material, using whatever was at hand, or could be added with a brush and paint. A little added blood here, an exposed breast there, with an extra long fang for good measure, resulted in many examples unregulated artwork doing the rounds, but that, as a kick back, added an extra dimension to the story of the film being exhibited...and give us more reason to ponder, today . . .  



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